Mercedes have just waved goodbye to their long term Chairman Dieter Zetsche, who joined the board of directors in 1998, taking up the roll of CEO in 2006. He’s now taking a 2 year hiatus before taking over as chairman of Daimler’s supervisory board.
BMW have wasted absolutely no time in turning this into a marketing opportunity….
In the BMW-produce video above, an actor who closely resembles Zetsche, is followed as he leaves Mercedes-HQ for the final time. There are some hugs, handshakes and photos before he jumps into his chauffeur driven S-Class. However, as soon as Zetsche arrives home he can jump into his private car….. BMW’s i8.
Very clever, BMW, very clever!